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In Part I of our topic, we discussed the various options for mobile web optimization including responsive design, mobile specific websites, and the use of mobile web frameworks such as Sencha Touch. There are a number of factors that go into making a decision as to which approach is the best for your organization. This article will review some of those decision factors. What's your mobile strategy? As in most efforts, starting by defining your strategy usually makes good sense. Why do you want a mobile website? Does it give your company an advantage? Are your customers requesting it? Are a high number [...]

Many organizations have 2013 marketing initiatives to make their web sites “mobile optimized”, but what does this really mean? We often receive inquiries by clients who want to make their current websites accessible via smart phones and tablet devices, but are not sure where to start. In the first part of this series, we will discuss some available options, along with the pros and cons. “Mobile Web Optimization” usually means taking an existing website or application that has been designed for viewing in a desktop browser, and making it so that it can be viewed (and function) well in a mobile [...]