Mobile Web Optimization (Part I): what are the options?

Many organizations have 2013 marketing initiatives to make their web sites “mobile optimized”, but what does this really mean? We often receive inquiries by clients who want to make their current websites accessible via smart phones and tablet devices, but are not sure where to start. In the first part of this series, we will discuss some available options, along with the pros and cons. “Mobile Web Optimization” usually means taking an existing website or application that has been designed for viewing in a desktop browser, and making it so that it can be viewed (and function) well in a mobile [...]